Tylko: Furniture That Fits. For People That Don’t.
Award: Shortlist
Shortlist / Graphic Design / Motion Design / 2024
Award: Shortlist
Shortlist / Graphic Design / Integrated
The launch of our brand platform “Furniture that Fits for People that Don’t once and for all stood for creativity over convention. A rallying cry to the creative community: Tylko was no longer letting waste and homogeneity be the pillars that propped up the category.
Appealing to an audience that valued individuality and self-expression, our idea doubled down on Tylko’s enemy. Cookie-cutter furniture was dampening our creativity and ability to stamp our image on our spaces.
In doing so, we built a collective, finding commonality in our individuality. Furniture that fits, for people that don’t.
