Sweethearts Situationships
Award: Graphite Pencil
Graphite Pencil / PR / B2C / 2024
Award: Wood Pencil
Wood Pencil / PR / Product Launch
We turned Sweethearts’ misprinted candies into an entirely new product perfect for 2024’s #1 dating trend – Situationships. Sweethearts Situationships brought a 120 year old brand into the modern age of romance and proved that the beloved candy is more relevant than ever, especially to Gen Z.
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