Gonna Need More Tide
Award: Graphite Pencil
Graphite Pencil / Film / User Generated Content (UGC) / 2024
Award: Shortlist
Shortlist / Editing / Visual Effects
In the years since Tide launched PODS, washing machines have increased 80%. Which means loads are bigger and dirtier, yet consumers are still dosing the same amount. So in 2023, Tide launched Power PODS with 85% more cleaning power – the only problem was no one thought they needed them.
So in an effort to show consumers the very real need for Tide Power PODS, we opted to use their own videos as evidence. We scoured the internet for the most viral UGC clips and then inserted actor / meme star Kumail Nanjiani to point out how each one ultimately led to needing more Tide.