Before Our Eyes
Award: Shortlist
Shortlist / Film / Cinema Commercials 31 - 120 Seconds / 2024
Human rights in the UK are deteriorating. Millions of people are struggling to access basic needs like safe housing, food and healthcare – and they are dying as a result. Still, most of the British public aren’t paying attention. To get them to tune in, we launched something people can’t get enough of: a trailer for a new gritty British drama starring Olivia Colman and Adrian Lester, called “Before Our Eyes.” With the audience hooked, Olivia Colman breaks the fourth wall to reveal the truth: this isn’t drama, this is real life.