Test Bético
Award: Wood Pencil
Wood Pencil / PR / Single Market / 2024
In the south of Spain, exists one of the biggest rivalries between football fans. Here you are born either red-and-white (Sevilla Football Club) or green-and-white (Real Betis Football Club). We realized that, for a team whose members are said to be “born not made”, the colors of the stripes in pregnancy tests are red and white (the colors of our eternal rivals).
So for our yearly membership campaign, we created the first and only pregnancy test where the stripes are not red and white like the colors of Sevilla Football Club, but green and white like the colors of Real Betis Football Club.
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