Vinyl Coaster
Award: Shortlist
Shortlist / Direct / Radio & Audio / 2024
Though beer coasters are often a throwaway these days, we saw potential for these mini medallions - so, we turned them into playable vinyls featuring nine up-and-coming battle rappers from Brazil: Aori, Kamau, Stefanie, Estudante, Monna Brutal e MCharles, Negra Rê, Akira e Zudizilla. We took advantage of the trend toward playing old-school records and created something that LDA-34 consumers would want to hold onto. In the process, we gave huge exposure to the lesser-known artists by spreading thousands of coasters across bars in Brazil, inviting consumers to discover new talent & music.