Ocean Spray: Power Your Party
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercials 31 - 120 Seconds / 2024
Cranberry juice is bold, both in taste and color. It can enliven any party, any time of year.
This film takes the cranberry’s transformative party power to the extreme.
The story dramatized all the worst, anxiety-provoking parts of any social gathering. Tense boredom, distant relatives milling about with glasses of murky punch.
Then, a hero emerges.
An enlightened guest who knows there’s only one way to get this party started: spiking the punch. Spiking the punch with–that’s right–cranberry juice. With one sneaky move, she puts everyone under the influence of the cranberry’s party power.
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