Anne de Gaulle
Award: Shortlist
Shortlist / Direct / Press & Outdoor / 2024
The Anne de Gaulle Foundation aimed to draw attention to its cause and elicit a direct response from the French Minister of Transportation to make society more inclusive. To achieve this, we renamed Charles de Gaulle Airport, a key infrastructure linked to its story. The terminal's façade prominently displayed "Anne De Gaulle," extending to luggage tags, carts, queues, boarding passes, screens, and road signage. This simple yet impactful change garnered media attention, initiating a national conversation and prompting the minister's presence at the renaming launch.
