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Bar Experience

Award: Wood Pencil

Wood Pencil / Direct / Integrated / 2024

Award: Shortlist

Shortlist / Experiential / B2B Activations

Award: Shortlist

Shortlist / Creative Transformation / Culture

Award: Shortlist

Shortlist / Creative Transformation / Operations

Award: Shortlist

Shortlist / PR / B2B

The idea was brought to life through an on-trade platform and an integrated campaign in collaboration with other large companies that depend directly or indirectly on the hospitality industry. First,show how working in bars is good for their careers.Then Heineken will consider bar experience as a mandatory skill in the hiring process.The Heineken Company is one of the most attractive employers in Europe.So it had the power and the credibility to turn bar jobs into the kick-start of a bigger career,to help bars overcome staff shortage

Credits

Entrant Company

Client

Advertising Agency

Production Company

Country

PR Lead

Agency Editor

  • Enrico Munarini
  • Claudio Roveda

Associate Creative Director

Chief Creative Officer

Creative Producer

Director

Director of Photography

Executive Producer

Global Chief Creative Officer

Global Creative Director

Global Executive Creative Director

Head of Copy

  • Geert Oosterwijk

Head of Creative Technology

Head of Digital Production

Head of TV Production

Junior Copywriter

Print Producer

  • Gavin Kerry

Senior Art Director

Senior Copywriter

Senior Creative

  • Sjoerd Wingens

Studio Lead

  • Hannah McGlynn

TV Producer

Account Director

Account Executive

Brand Communications Manager

Brand Manager

Brand Marketing Director

Brand Marketing Manager

Business Director

Chief Executive Officer

Chief Marketing Officer

  • Wojciech Bogusz

Chief Production Officer

Communications Director

  • Lisette Plug

Data Strategist

General Manager

Global Communications Manager

Global Strategy Director

Head of PR

Junior Strategist

Producer

Project Manager

  • Mike Van

Senior Account Director

  • Ruth McCormack

Senior Account Executive

Senior Account Manager

Senior Brand Manager

Senior Strategic Planner

Senior Strategist

Strategy Director

  • Anita Hoebe

Trading Director

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