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Ketch-Up & Down

Award: Shortlist

Shortlist / Packaging Design / Limited Edition / 2024

The Heinz Ketch-Up & Down gave fans a taste of what the Heinz brand is all about – ketchup and people. The revolutionary bottle has two lids that allow for easy squeezing no matter which way it is stored. The bottle launched on April Fools’ Day via social platforms with both branded content and influencer engagement. But the people wanted to taste test the bottle for themselves, which we made possible through a social competition that began with an Instagram filter that doubled literally anything. Soon, fans flooded our feed with entries for us to choose our lucky bottle winners.

  • Ketch-Up & Down
  • Ketch-Up & Down
  • Ketch-Up & Down
  • Ketch-Up & Down
  • Ketch-Up & Down

Credits

Entrant Company

  • FP7 McCann Dubai

Client

  • The Kraft Heinz Company

Advertising Agency

  • FP7 McCann Dubai

Country

Art Director

  • Jimmy Cobos

Chief Creative Officer

  • Federico Fanti

Creative Director

  • Paulo Engler

Digital Director

  • Anis Zantout

Executive Producer

  • Amin Soltani

Head of Design

  • Jimmy Cobos

Motion Designer

  • Talal Tariq

Senior Art Director

  • Diego Espinoza

Senior Copywriter

  • Aliza Siddiqi
  • David Sanchez
  • Manar Abdulla

Social Media Executive

  • Ahmed Jheir

Video Editor

  • Deydson Rocha

Client Partner

  • Passant El Ghannam
  • Rita Giannelli
  • Samar Hasanin

Deputy Head of Strategy

  • Mario Morby

Group Account Director

  • Hadi Abu Khuzam

Head of Social

  • Ibrahim Hasan

Managing Director

  • Tarek Ali Ahmad

Social Media Manager

  • Fernanda Stein

Strategy Manager

  • Yasmina Raydan
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