The Plastic Forecast
Award: Yellow Pencil
Yellow Pencil / PR / Public Affairs / 2024
Award: Wood Pencil
Wood Pencil / Digital & Social / Use of Data
Award: Shortlist
Shortlist / Digital Design / Data Visualisation
Plastic production is destroying our planet, but big spending lobbyists ensure meaningful change is near impossible. As the UN met in Paris to discuss, we attached the devastating effects of plastic to the weather, creating The Plastic Forecast. It combines landmark research on plastic in rain with real-time weather data to provide a daily estimate of ‘plastic rain’. Launched on the eve of the talks, all major French news networks included our forecast in their daily weather reports for the entire week. Our web app allowed the public to help change the forecast, by putting pressure on the UN.
