Winning Streak
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds / 2024
Winning Streak kicks off the PUMA x Noah collaboration with a playful and irreverent spot following a would-be streaker who finds himself clothed in front of a nude stadium audience. The 'streaker' interrupts a crucial moment in the comeback of a tennis superstar, causing a full-on tennis tantrum.
The spot turns the idea of a streaker at a sporting event on its head. And as the only one with clothes on, you can't help but notice he is looking sharp wearing Noah's PUMA Star silhouette, a re-issue of the 1970 PUMA Wimbledon, a classic court style that evokes PUMA's influence in tennis.