NIL Student Nurse Initiative
Award: Shortlist
Shortlist / PR / Creative Use of Budget / 2024
In 2021, the U.S. Supreme Court ruled college athletes could finally profit from their Name, Image and Likeness or “NIL”. For the past two years brands have given NIL deals to star college athletes to endorse their products.
But, when running shoe brand, Saucony, discovered nurses run nearly a marathon a week on the job, the brand knew it was time to give a first-of-its-kind NIL deal to an entirely new type of student athlete … student nurses.