Stella Artois
Award: Shortlist
Shortlist / Packaging Design / Rebrand / 2024
Stella Artois needed to re-establish itself as a desirable brand. Our task was simple; make it a brand that’s made to be seen - and to be seen with. To make the classic beer can as irresistible as the rest of the rebrand, we kept it simple. We took our modernised cartouche logo and made it the centre piece. Rotating it by 90° we gave it the freedom to fill the entire can – changing our canvas to celebrate every little detail. Unlocking a newfound elegance that made it instantly recognisable.
