Solar Impulse – Prêt à Voter
Award: Graphite Pencil
Graphite Pencil / Direct / Printed Materials / 2024
Award: Graphite Pencil
Graphite Pencil / PR / Public Affairs
Award: Graphite Pencil
Graphite Pencil / Impact / Climate Solution
Award: Wood Pencil
Wood Pencil / Media / Direct
The creative idea was called “ Pret à Voter” or “Ready-to-Vote”. Instead of just informing the public about environmental ideas that can help shape the future, we removed one of the barriers to implementation, by actually pre-drafting the legislation to make them happen.
These 50 “Prêt à Voter” proposals became the vehicle of the idea both in terms of targeting newly elected MPs but also the general public through OOH and a social media campaign under the slogan “as the climate changes, laws should too”.
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