Rewilding Mode
Award: Shortlist
Shortlist / Direct / Digital / 2024
Award: Shortlist
Shortlist / Impact / Design
Loss of pollinators is a global problem, requiring local engagement. So, Husqvarna, inventors of robotic lawn mowers, created an innovation that took the fight to the backyard. Literally. Rewilding Mode is the world´s first feature designed to rewild private gardens so pollinators can thrive. Using state-of-the-art radar technology, the mowers were programmed to leave 10% of each lawn uncut, creating small nature reserves for pollinators. The idea is as simple as it is ambitious, creating the largest nature reserve in Europe – one lawn at a time.
