Waiting to Live
Graphite Pencil / Health & Wellbeing / Direct / 2024
Graphite Pencil / PR / Single Market
Wood Pencil / PR / Integrated
Wood Pencil / Digital & Social / Physical & Digital
Wood Pencil / Health & Wellbeing / Experiential
Shortlist / Health & Wellbeing / Integrated
Shortlist / Direct / Integrated
NHS Blood and Transplant have an urgent shortage of paediatric organ donors, with 233 children on the waiting list for a transplant. The Waiting to Live campaign made this invisible wait public, telling the real-life stories of children seeking a lifesaving donation.
The campaign, which launched in November 2023, centred around an emotive stunt in waiting rooms across the country. 233 bespoke dolls, representing individual children, appeared in hospitals and GP surgeries, alongside OOH, TV, press, and influencer, generating over 1.5 billion impressions through earned media alone.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.