Good Tings – First Phone Progamme
Award: Shortlist
Shortlist / Direct / Printed Materials / 2024
Poor mental health, child grooming, cyber bullying - these are just a few terrifying impacts smartphones can have on kids. Companies monetising this addiction were doing little so 2degrees, a telco known for fairness stepped in.
Good Tings is the world’s first, first phone safety programme that interrupts the unboxing moment to teach kids and parents healthy phone habits. Our unboxing before the unboxing took families through 10 lessons, facilitated conversation and set rules before they even switched on the phone inside.
