Dashboard Billboards
Award: Shortlist
Shortlist / Direct / Press & Outdoor / 2024
Big car brands dominate big outdoor media, but Škoda has a smaller budget compared to its larger competitors. So we had to come up with an alternative way to get attention.
That's why we created Dashboard Billboards where
Škoda turned competitors’ dashboards into a new media space.
We created billboards designed to be seen through cars’ reverse cameras and placed them in Sweden’s largest parking lots. As a result, Škoda’s outdoor ads turned into inside car ads that appeared on the dashboards of their competitors.
