Relax: Tractor
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds / 2024
With the "Relax, it's iPhone" campaign each ad stays true to a simple recipe: one hero character, using their iPhone to demonstrate one product feature, paired with great music that elevates the idea to a more surprising place.
In Tractor, we open on a long rural road. A farmer rolls into frame on a tractor carting his prize pumpkin to the county fair. Ludacris raps “two miles an hour so everybody sees you”, echoing the farmer’s pride. Apple Maps interrupts to tell the driver he must continue straight for another 102 miles. No sweat, the battery on iPhone 14 Plus can handle that.