KitKat Ramadan Iftar Bar
Award: Shortlist
Shortlist / Packaging Design / Promotional / 2024
KitKat has long been synonymous with the ‘break’ and its many forms in culture. But one break that often goes uncelebrated is the break that happens every evening during the holy month of Ramadan - breaking your fast. This meal is called Iftar.
As a beloved and iconic brand, KitKat had the power to bring cultural awareness to an important holiday. So we created the KitKat Iftar Bar, an extra-long 30-piece bar, designed to help celebrate a very special break - the Muslim community’s daily break at sundown during Ramadan.
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