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The Brake Room

Award: Shortlist

Shortlist / PR / Events & Stunts / 2024

Award: Shortlist

Shortlist / Art Direction / Experiential

The Brake Room is a first-of-its-kind rest station dedicated to food delivery workers, designed to alleviate their difficulties. From the way the space was designed, to the amenities offered, the needs of the workers came first. The space gave them a comfortable place to rest, drink water, use the restroom, grab coffee and snacks to refuel, charge their phones, and connect with fellow delivery workers at no cost to them. This simple idea is a ground-breaking experience that brought care, attention and empathy to NYC’s food delivery community.

Credits

Entrant Company

Client

  • Chick-fil-A

Brand

  • Chick-fil-A

Advertising Agency

Production Company

  • Factory 360

Country

EVP Executive Creative Director

EVP Head of Design

SVP Group Creative Director

Associate Creative Director of Design

SVP Executive Account Director

VP/Account Director

Chief Strategy Officer New York

SVP Group Strategy Director

SVP Executive Director of Innovation

VP Senior Interactive Producer

SVP Senior Integrated Producer

SVP Director of Business Affairs

Senior Experiential Designer

  • Victoria Cuenca

Experiential Designer

  • Brianna Rodriguez

SVP Brand, Advertising and Media

  • Joe Saracino

Senior Director, Performance Marketing

  • Ashley Callahan

Principle Team Leader, Performance Marketing

  • Katie Joiner

Senior Integration Lead, Performance Marketing

  • Sarah Proctor

Sr Principle Team Leader, Brand Strategy & Media

  • Darlene Tobin

Sr Project Lead, Brand Strategy & Media

  • Jia Burke

Director, Brand Public Relations

  • Chelsea Lee

Team Lead, Brand Public Relations

  • Rebecca Lynch

Director, Media Strategy

  • Lisa Mieskoski

Associate Director, Media Strategy

  • Jamie Schmiedeskamp

Supervisor, Media Strategy

  • Stephanie Lerner

Senior Associate, Media Strategy

  • Katerina Zervas

Sr VP, Media Relations

Executive Vice President, Crisis & Issues

Director/Senior Account Supervisor, Media Relations

Senior Account Supervisor, Media Relations

Art Director

Chief Creative Officer

Chief Creative Officer North America

Copywriter

Creative Director

  • Zoe Ganch

Junior Producer

Senior Art Director

  • Hiann Lee Prum

Senior Print Producer

Account Coordinator

  • Hanna Vovk

Account Director

  • Kendall Shai Rowsey

Business Affairs Manager

Chief Client Officer

Chief Operating Officer

  • Jason Coughlin

Chief Production Officer

Producer

Senior Project Manager

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