Correct The Internet
Award: Wood Pencil
Wood Pencil / Direct / Social / 2024
Award: Shortlist
Shortlist / Direct / Integrated
Award: Shortlist
Shortlist / Digital & Social / User Participation
Award: Shortlist
Shortlist / Integrated / Content Led Campaigns
Award: Shortlist
Shortlist / Impact / Campaign Communications
The internet has a bias.
Many of the world’s biggest sporting records are held by women. But when asked simple, non-gendered questions to find this information, search engines incorrectly favour the more popular, more well-known male athletes, making women’s achievements invisible.
So, Team Heroine created Correct The Internet: a United Nations backed initiative to right the wrongs of the internet. The campaign was built around a new online tool developed to highlight over 50 incorrect searches that create the bias and allowed people to report the correct information on them
