Next to Stok'd
Award: Wood Pencil
Wood Pencil / Media / Retail / 2024
Award: Wood Pencil
Wood Pencil / Film / Social Commercial Campaigns
Award: Wood Pencil
Wood Pencil / Digital & Social / Social
Award: Shortlist
Shortlist / Direct / Integrated
“Next to Stok’d” - a legal-ish multimedia campaign that ‘zig-zags’ Canadian laws and sophisticated media filters by cleverly partnering with neighbouring businesses to dually promote their own store AND through association, Stok’d. The geo-targeted, 21+ campaign launched across channels including paid/sponsored posts, pre-rolls, and select evening TSAs and radio.
This helped the neighbouring businesses as well as Stok'd by driving traffic and conversation to the area. For Stok'd this really built upon their playful brand to help stand out from the numerous other cannabis stores.
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