Try Galaxy Fold Experience
Award: Wood Pencil
Wood Pencil / Digital & Social / Mobile / 2024
Award: Shortlist
Shortlist / Direct / Digital
iPhone users are the most reluctant audience segment to try Galaxy, even with a disruptive & innovative form factor such as the Galaxy Z Fold. Watching a demo online doesn’t really convey the immersive benefit of Fold, and getting iPhone users to try it out for themselves in retail is nearly impossible. To get them to experience Fold for themselves, we created “Fold Experience.” It’s a first-hand demo where 2 iPhones are synced and placed side-by-side to transform into a single, immersive and impressive Fold interface, where users can watch, play and see the difference for themselves.