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The Chat

Award: Wood Pencil

Wood Pencil / Digital & Social / Mobile / 2024

Award: Shortlist

Shortlist / PR / Entertainment

Award: Shortlist

Shortlist / Digital & Social / Storytelling

Award: Shortlist

Shortlist / Health & Wellbeing / Digital

The Chat is the UK’s first WhatsApp drama series. Designed to connect with 40-50 year old women in a place that’s central to their daily lives – on their phones.

The story unfolded in real-time over 6 weeks through voice notes, videos, GIFs, photos and text messages sent between four best friends as they navigated an unexpected breast cancer diagnosis together. An audience of celebrities and real people joined a WhatsApp group to watch the series.

The Chat was a huge undertaking, with a 132 page script and 1293 pieces of original content delivered by the creatives day and night over 6 weeks.

Credits

Entrant Company

  • BMB London

Client

  • Breast Cancer Now

Brand

  • Breast Cancer Now

Advertising Agency

  • BMB London

Country

Art Director

  • Andy Burrell
  • Katie Burrell

Chief Creative Officer

  • Matt Lever

Copywriter

  • Andy Burrell
  • Katie Burrell

Creative Director

  • Bianca Eglinton
  • Jordan Down
  • Matt Lever
  • Will Marsden

Designer

  • Mark Gould

Director

  • Mary-Sue Masson

Editor

  • Laura Healey

Head of Design

  • Ted Smith

Head of TV Production

  • Clancie Brennan

Post Production Producer

  • Clancie Brennan

Sound Designer

  • Harry Butcher
  • Parv Thind

Account Director

  • Rosie Morahan

Associate Director of Brand Marketing

  • Deanne Gardner

Brand Marketing Manager

  • Daisy England

Business Director

  • Katy Wright

Chief Strategy Officer

  • Mel Arrow

Fundraising Director

  • Rachel Franklin

Head of Brand Marketing

  • Lauren Songour

Head of Operations

  • Jack Waters

Head of Strategy

  • Rebecca Moody

Managing Director

  • Claudia Wallace

Marketing Officer

  • Jess Mason

Planner

  • Amy Bowker

Project Manager

  • Loren Mosdall

PR Agency

  • W Communications London
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