Plural
Shortlist / Graphic Design / Integrated / 2024
Formerly known as "Papier", Montreal's largest contemporary art fair has undergone a major metamorphosis, giving birth to Plural. The logotype uses the Pantasia font, designed by the designer. The brackets form an open frame offering innumerable creative possibilities. It symbolizes a space of convergence for artists and art enthusiasts, celebrating the diversity of artistic expression. The visual identity has been designed to evolve gradually over the years, preserving its reputation as an established fair on the international scene.