ā á ǎ à
Award: Shortlist
Shortlist / Packaging Design / FMCG / 2024
In recent years, Archimedes Blocks has become a popular building block. However, it shouldn’t be limited to children's toys, the client hope to develop a larger market, and we wants to achieve this goal by creating a more open brand image for Archimedes, free from the inherent impression of children's toys, without age boundaries.The visual image of Archimedes Blocks revolves around the four tones of Chinese pinyin "ā,á,ǎ,à", which can express different emotions. Children and adults alike will inevitably squeal "ā" during the building process.experiencing a variety of sudden emotional changes.
