Utah Jazz 50th Season
Award: Shortlist
Shortlist / Graphic Design / Motion Design / 2024
The design revolves around the energy of motion, featuring various elements.
The project's design system is based on four key pillars:
- Rhythmic Momentum: Kinetic typography inspired by jazz music, designed with rhythm and pacing in mind.
- Physical Juxtapositions: The fusion of contrasting objects and materials in a 3D space to convey the Jazz's story.
- Sudden Dimensionality: The incorporation of 2D into 3D elements for added impact on typography and patterns.
- Continuous Flow: Ever-flowing patterns that reflect the dynamic, playful, and expressive Jazz brand.