#FindTheKetchupBoatGuy
Award: Shortlist
Shortlist / PR / Reactive Response / 2024
In January 2023, the world learned about Elvis Francois, the sailor who survived 24 days at sea on only a bottle of ketchup. When Heinz tried to find Elvis and reward his bravery with a new boat, the efforts proved unsuccessful. So we turned to the power of social media to #FindTheKetchupBoatGuy. We led a social media search that spanned six continents, receiving thousands of leads, 2500+ press headlines, and over 3.7 Billion earned impressions.