Mission: Whopper
Award: Wood Pencil
Wood Pencil / Digital & Social / User Participation / 2024
Award: Shortlist
Shortlist / Direct / Social
Award: Shortlist
Shortlist / Gaming & Virtual Worlds / User Participation
Every competitive game has a scoreboard that displays the players' names. So we decided to turn this into advertising for Burger King.
We invited gamers for a mission: build the Whopper in games' scoreboard.
All they had to do was change their nicknames for Whopper ingredients and finish the game in the correct order: Top Bun, Salad, Cheese, Pickle, Grilled Meat, and Lil Bun.
Those who completed the mission, shared the print of the scoreboard on social media. From there, Burger King DMed them with six free coupons for the entire squad.