Dan Huang
Award: Shortlist
Shortlist / Packaging Design / FMCG / 2024
Dan Huang is a universal healthy snack launched by Jiangxi Yanjinpuzi Food Co., Ltd. As a new small category: quail eggs. Quail actually does not form a very familiar cognitive image in the minds of consumers. The design summarizes the appearance of quail and interestingly turns the original dull image into a deep impression on consumers, thereby achieving long-distance packaging on the shelves. Identification and efficient brand communication. At the same time, the cute image shortens the interactive relationship with consumers.
