The Romantic Route 3 Art Festival Motion Poster Series
Award: Wood Pencil
Wood Pencil / Graphic Design / Posters / 2024
We collaborated with the Romantic Route 3 Art Festival to craft a visual identity that distinguishes it from other art festivals.
To achieve this, we employ an approach centered on character design, transforming the event's imagery into a collection of 3D objects that exude playfulness and liveliness.
We selected five significant objects that symbolize the cultural insights participants can gain during their journey: tea, bamboo, a persimmon, a leopard cat, and a temple. These objects embody the Hakka people’s unique history.
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