Visual Identity of Guanzhong Mangba Arts Festival 5th 2023
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated / 2024
The 5th Guanzhong Mangba Arts Festival was held in Huyi District, Xi'an. It was based on the cultural characteristics, food crops, living folk music, local conditions, and village scenery of the Guanzhong area. We constructed and visualized the beauty of these villages by taking "Guanzhong Mangba Arts Festival" as a "big tree" and "the beauty of rural details" as the "seed."Combined with a big tree that grows continuously, with the wind-blown ears of wheat, mature and swaying grapes, ancient millstones, scattered mountains, aging benches, and words in a visual image of vitality.
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