Corona Extra Lime
Award: Graphite Pencil
Graphite Pencil / Commerce / Sustainable / 2024
Award: Wood Pencil
Wood Pencil / PR / Product Launch
Award: Shortlist
Shortlist / Creative Transformation / Brands
Corona, turned this shortage challenge into an opportunity by producing its own limes. We partnered with local government and industry authorities to provide the most advanced knowledge to cultivate high-quality limes to farmers.
After 1000 days of research, development and farming, Corona Extra Lime finally hit the shelves all over China. Raising the quality standard of limes in the market, improving the experience of drinking Corona and improving the life of thousands of farmers since all profits were redirected to them so they could grow their farms and improve their living conditions.
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