Cp Egg
Award: Wood Pencil
Wood Pencil / Packaging Design / FMCG / 2024
Cp Egg is the leader in China's egg industry and possesses the capability to shape the industry's characteristics. Our redesign employs architectural principles to develop a comprehensive identification system for CP eggs. By deconstructing the corporate logo and integrating both square and circular elements into the box design, we have innovated their packaging. This approach has resulted in a new generation of exclusive packaging for CP egg products.
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