Peg Book
Wood Pencil / Book Design / Children / 2024
This book is based on the idea of a pegboard, the sheet material used in workshops to hang tools. The story and simple illustrations are created around the system of perforations, which can be used to add wooden pegs, straws or colorful yarn in order to customise or change the meaning of the illustrations. The book provides a simple modular canvas for children to explore and create. Beyond its life as a book, it can be played with and integrated with other toys. This is a novel format, to our knowledge never achieved in a in a board book, and it embodies Owl & Dog Playbook's ethos.
What did the judges have to say?
This stood out for its sheer sense of fun and playfulness. A book as toy, with joyful design, would definitely appeal to younger readers.
Avni Patel, Design Director, Post Wave
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.