No Grey
Award: Shortlist
Shortlist / Film / Social Commercials Over 30 Seconds / 2024
Award: Shortlist
Shortlist / Creative Transformation / Brands
Award: Shortlist
Shortlist / PR / Multi Market
To make this business idea - no more grey cars - memorable, we sought the most spectacular, innovative, and unexpected way possible: to put Fiat's Global President, Olivier Francois, in a grey Fiat 600 attached to a cable, which was connected to a huge crane. Lift him 15 metres high above the colourful town of Lerici, Italy and then submerge him in an actual giant canister containing 10k litres of orange paint. The result was a spectacular video that was able to transversally intercept every target audience, conveying the brand positioning "New Dolce Vita for all" to everyone around the world