The New Crown
Award: Wood Pencil
Wood Pencil / Direct / Products & Services / 2024
For over 50 years, the crown has been Burger King's main icon. A symbol that everyone is treated like a king in its restaurants. But it always had a problem: it didn’t fit afro hair.
So the brand had a meaningful challenge to address: how could every Brazilian feel like royalty at Burger King?
So, for the first time ever, Burger King launched a new version of its classic crown, designed to fit Brazil's most amazing afro hairstyles. The shape of the new crown was inspired by an iconic Afro hair adornment: the Afro comb.
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