Estoublon — Overhaul of the Range
Award: Shortlist
Shortlist / Packaging Design / Luxury / 2024
Before being a brand, Château d'Estoublon is a Provençal estate and a hotel establishment recognized for its production of quality olive oils and exceptional wines since 1489.
In 2020, Stéphane Courbit and his partners of the LOV group acquired the estate to usher in a new era, that of a luxury brand symbol of the French art of living.
The agency repositioned the Estoublon brand, participating in the transformation of this field into a new luxury brand. She created a new modern and inspiring visual identity and imagined distinctive, iconic and appetizing bottles and packaging.
