TableToGo
Graphite Pencil / Packaging Design / Limited Edition / 2024
Wood Pencil / Experiential / B2C Activations
Shortlist / Commerce / Promotion
Shortlist / Direct / Products & Services
Milan Design Week is one of Italy's biggest events. The city of Milan is filled with exhibitions and visitors coming from all corners of the world (over 500.000 this year). All restaurants are overcrowded, and finding a place to eat becomes an almost impossible mission. Even at McDonald's. TableToGo is a limited edition packaging capable of transforming Milan into the biggest open-air restaurant ever, multiplying the number of tables to enjoy a meal during the Design Week.
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