Not Very Sweet
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercial Campaigns / 2024
'Not Very Sweet' aimed to change how people behave by using real Thai insights of showing care. We made engaging stories with characters people can relate to. These characters spoke in a loud, seemingly indifferent manner. This seemed uncaring at first, but their words showed genuine care. The film ended in a funny and warm way, showing how far people go to show they care. A clever twist ending those touches both laughter and emotions, integrating our hero product's animated bottle strategically for a lasting impression on today's generation.
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