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I See Coke

Award: Shortlist

Shortlist / Digital Design / Connected Experiences / 2024

Award: Shortlist

Shortlist / Direct / Radio & Audio

Award: Shortlist

Shortlist / Direct / Acquisition & Retention

"I See Coke" brought pop-culture and Alexa together to seamlessly deliver a unique brand experience that turned over 100 years of product placement awareness and favorability for the brand into easy and immediate conversion.

By leveraging Coca-Cola's big screen cultural iconicity, we hacked consumers' content consumption habits to trigger purchase through a first of its kind voice-activated experience.

Credits

Entrant Company

  • VML Dubai
  • VML New York

Client

  • The Coca-Cola Company

Brand

  • Coca-Cola

Advertising Agency

  • VML Dubai
  • VML New York

Country

Associate Director, Project Management

  • Thomas Mercurio

Creative Strategy Director, EME

  • Santiago Etchart

Global Category Lead

  • Kyla Jacobs

Global Creative Co-ordinator

  • David Cofrancesco
  • Philip Nash

Head of MENA Marketing

  • Israa Muezzin

Head of Skill Services,. MENA

  • Sahar Antar

Motion & Content Designer

  • Dariel Bogota
  • Jonathan Bolivar
  • Lucas Pimenta

PR Manager, MENA

  • Hala Sarieddine

Senior Solutions Architect

  • Faisal Banaeamah

Art Director

  • Jhon Igua

Associate Creative Director

  • Adam Sykut
  • Alex Gabor

Associate Director

  • Mehak Iftikhar

Chief Creative Officer

  • Javier Campopiano
  • Manuel Borde
  • Miguel Bemfica

Chief Creative Officer EMEA

  • Jaime Mandelbaum

Creative Director

  • Alberto Triana
  • David Pinilla
  • Federico Mariani
  • Oswaldo Sa
  • Sebastian Cuevas
  • Sergio Leon

Director of Technology

  • Michael May

Executive Creative Director

  • David Moore
  • Leila Katrib

Full Stack Developer

  • Jake Swiatek

Global Chief Creative Officer

  • Debbi Vandeven

Global Deputy Chief Creative Officer

  • Rafael Pitanguy

Global Director of Creative Excellence

  • Jamie Anning

Group Creative Director

  • Mark Wolff
  • Matt Jones
  • Tracy Mathison

Head of Art & Design

  • Angelica Galvis

Junior Art Director

  • William Niño

Managing Editor

  • Noor Taher

Senior Art Director

  • Esteban Fino
  • Juan Prieto

Senior Copywriter

  • Ahmed Samir
  • Hamid Bekhettou
  • Harvey George
  • Rebecca Bregman
  • Ziad El Kurdi

Account Director

  • Rami Hawa

Chief Executive Officer

  • Nick Walsh

Chief Technology Officer

  • Ivan Mayes

Co-Founder

  • Hady Hajjar

Group Account Director

  • Maha ElHawari

Head of Strategy

  • Fabio Medeiros

Media Planner

  • Oday Eltawil

Operations Director

  • Nour Kcheich

Regional Director

  • Minaam Khatri

Senior Strategist

  • Bilal Rachman
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