Renault – Plug-Inn
Award: Yellow Pencil
Yellow Pencil / Creative Transformation / Services / 2024
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Graphite Pencil / Commerce / Sustainable
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Graphite Pencil / Direct / Products & Services
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Wood Pencil / Digital & Social / Mobile
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Wood Pencil / Commerce / Customer Journey
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Wood Pencil / Direct / Digital
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Wood Pencil / PR / Product Launch
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Wood Pencil / Impact / Climate Solution
Award: Shortlist
Shortlist / Experiential / Responsible Activations
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Shortlist / Digital & Social / Use of Data
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Shortlist / Digital Design / New Services & Tools
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Shortlist / Commerce / Use of Data
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Shortlist / Creative Transformation / Products
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Shortlist / Creative Transformation / Planet
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Shortlist / Direct / Innovation
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Shortlist / Impact / Initiative
Renault Plug Inn is a peer-to-peer app that connects electric car drivers to home charger owners. Drivers can find and book the home chargers available wherever and whenever they need it, and charger owners can make money by renting them out. It’s like an Airbnb for charging spots that solves the problem of driving long distances through remote places where there used to be zero charging stations for electric cars while creating a new business model.