The Endangered Typeface
Award: Shortlist
Shortlist / Digital Design / Data Visualisation / 2024
Earth faces the 6th mass extinction: 75% of species may soon disappear. It’s urgent to involve society in this global threat.
The Endangered Typeface is connected to the RED LIST of Threatened Species, showcasing the status of 26 species. Each letter represents an animal. The fewer individuals, the more the letter disappears. People can download the font, donate and use it to spread the word.A limited edition of 26 numbered screen prints, one for each letter, was sold to support conservation projects. The number of posters for each letter is proportional to the number of remaining individuals.