ai.io
Award: Shortlist
Shortlist / Digital Design / Digital Experiences / 2024
With millions of football players but just hundreds of scouts, talent gets missed. aiScout uses AI technology to level the playing field by offering aspiring athletes a unique chance to get analysed, scored, and ultimately scouted.
Our partnership created an experience for players that is intuitive and credible. Designed for athletes, not fans. Gamified but not a game.
The creative and strategic work helped accelerate growth and take their mission to the world through a refreshed brand identity, a redesigned app and a new strategic vision, to ensure no talent gets left behind.
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