Bang & Olufsen
Award: Shortlist
Shortlist / Digital Design / Digital Experiences / 2024
How do you keep a near 100-year-old brand relevant? See Yourself in Sound is the answer from Danish audio pioneer Bang & Olufsen. This digital- first experience draws in Gen Z with a potent mixture of music, personalisation, expression and craft. All catered to a new generation that wants to be heard and seen – loud. We created a digital platform that transforms your listening history into a bespoke, dancing 3D avatar – in seconds.