New EE - Home, Learn, Work, Game
Award: Graphite Pencil
Graphite Pencil / Editing / Short Form / 2024
This campaign set out to reinvent the EE brand, to bring credibility for EE in home connectivity, and to serve a far greater share of people’s lives.
To do this, we cast over 400 real people and captured genuine authentic moments around a specific time of day, to create a series of emotionally charged films that are intimate yet universal in scale, celebrating the depth and breadth of modern britain.
Each film was created to feel like a mini music video, using big British iconic anthems as soundtracks and emotional storytelling vehicles, to create a mixtape of the UK.
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