Bulletman
Award: Shortlist
Shortlist / Music Videos / Concept / 2024
The clip stars a young white kid who, after a sudden and unexpected race swapping into a Black teen, finds himself stalked by the bullet of a gun fired by his own grandpappy. The bullet's improbable path — around corners and across landscapes as if tracking its target — gives the clip a darkly funny, Looney Tunes-esque humor that's enhanced when you consider the clip's implications of gun violence's inescapable presence.