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Facebook – Yes, Couch!

Award: Graphite Pencil

Graphite Pencil / PR / Digital & Social / 2024

Award: Graphite Pencil

Graphite Pencil / PR / Reactive Response

Award: Wood Pencil

Wood Pencil / Digital & Social / Tactical

Award: Wood Pencil

Wood Pencil / PR / Creative Use of Budget

Award: Shortlist

Shortlist / Media / Events & Stunts

Award: Shortlist

Shortlist / Media / Retail

When Calvin Klein's campaign with Jeremy Allen White had the world buzzing, Facebook seized the moment and turned it into a marketing triumph for itself. Within hours, FB sourced the exact couch from the CK shoot and listed it on Marketplace for fans to discover. It went VIRAL. After thousands of inquiries, social shares and press pickups, a deserving buyer was selected. FB then tapped Drew Barrymore to give it away on her talk show alongside Chrissy Teigen. With $0 spent on talent, production or media 'Yes, Couch!' garnered 2.7 BILLION in earned media impressions with a 90% positive sentiment

Credits

Entrant Company

Client

Brand

  • Facebook

Advertising Agency

Country

Global Head of Creative

Assistant Producer

CEO & Founder

Creative Director

Design Director

Designer

Editor

  • Craig Deardoff

Executive Producer

Global Creative Lead

Group Creative Director

Head of Creative

Head of Production

Innovation Director

Production Designer

  • Pili Weeber

Senior Art Director

Social Creative

Account Director

Account Manager

Brand Marketing Director

Brand Marketing Executive

Brand Strategy Lead

Communications Director

Communications Manager

Global Head of Marketing

Group Account Director

Head of Communications

President

Project Director

Senior Social Strategy Lead

Strategy Director

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